For years, crime mysteries were referred to as "whodunits." That was because the puzzle was in trying to discover who was responsible for the crime, usually a murder, before the author wrote the denoument - the clever explanation at the end in which all was revealed.
In recent years, however, the motive for the crime in these stories has become the emphasis. No longer "whodunits," they've become "whydunits." What does this have to do with what you should call your product?
Product names are a mystery in themselves. Before the Internet, all manner of methods were used to give a product a name. One-word phoenetic spellings became the rage, as did products named after their creators. Other names were shorthand combinations of their ingredients, and still others were made-up names. Customers found the products by visiting the local store or supermarket where the displays attracted potential buyers.
In the online world, however, few businesses have this luxury. Instead, they have to help prospects to find them by other means. Probably the best known way is the search engines.
When URLs were first created, there was a character-limit on how long you could make them, which is why that older sites tend to have shorter domain names.
Nowadays, you can have a domain name that's about as long as you want to make it. So, there's no reason why you can't create a meaningful name for your product. Just don't get too carried away.
That means that you have the flexibility to give your product a name that will communicate more than just its moniker. You can also include a short description, too. In other words, the name you give it can give your customer some knowledge of what it actually does. And that will make it more memorable.
For example, instead calling your product "Product Creator" you could call it "How to Create Your Best Products," and then probably register that phrase all as one word, or hyphenated between words to host it.
Product names that explain what the product does give their creators greater scope for obtaining a.com suffix, too. And far from being an obstacle, this is actually a bonus, because it puts that domain name at the top of a search.
In other words, because people search on phrases, also known as long-tail key words, instead of single words, the longer domain names together with their product names makes a number one ranking much more likely.
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