Those who are just starting their own online businesses face a dilemma: Do they create their own products, or do they sell someone else's. Both of those approaches have pros and cons; but, in this article, I'd like to share with you five reasons why you ought to create them yourself.
1. You get to keep all of your income.
Although you carry all of the responsibility for making the products, you also get to reap all of the rewards. Affiliate programs are designed to generate large lists for those who created the products. That means that while you may get a 100% commission, chances are that the product itself won't be worth more than a few hundred dollars. You'll never get the chance to sell the most successful high-ticket items.
Not only that, but the most successful online business people create their own products. They only outsource those activities that cost money.
2. You have complete control over the content.
When you create your own products, you also can make sure that they contain what you want them to, and leave out the fluff that annoys you so much about the products of others.
3. You'll have full faith in what you sell.
This sounds obvious, I know. But, if you're selling someone else's product, unless you have an intimate knowledge of it, it's unlikely that you will feel as comfortable promoting it as you will marketing your own.
4. You don't have to buy it.
Again, this seems obvious, but let me ask you this: How can you fully endorse someone else's product without trying it and becoming thoroughly familiar with it first? Not only is this time consuming, it's also expensive. Wouldn't you rather spend that time creating your own?
5. You can give your prospects and customers exactly what they want.
Every product you create can be tailor-made for the needs of those with whom you regularly communicate.
But, when you sell someone else's product, you have to make the most of the limitations and foibles of that it has. At best, you can only apologize for any problems that arise.
If it's your own, you can take responsibly for the glitch and work on it directly to find an amicable solution for both you and your customer.
The risk of having to apologize for a non-functioning product is much higher if you're selling another's, than if you made it.
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